TransUnion is a valued partner, and we share a desire to forge the path forward for privacy-first identity solutions. Together we can better meet marketers’ evolving targeting, measurement and attribution needs in a convergent TV landscape, while always putting the consumer and their privacy first.”
Jason Manningham, CEO of Blockgraph

“As consumers are shifting their viewing to OTT, media buyers are increasingly utilizing data to drive advertising efficiency. The enhancements to Tru Optik’s Data Marketplace (now TruAudience Data Marketplace) will give us and our clients an even greater ability to leverage audience data on the supply side at scale with speed.”  
Kristen Williams, SVP of Strategic Partnerships, Magnite

“We were early adopters of the TruAudience Platform and modeled audiences, which enabled Taboola clients to achieve audience targeting objectives quickly and easily. By uploading first-party data and modeling directly from the Taboola platform, marketers can easily target scaled, campaign-specific audiences in a matter of days.”
Ehud Furman, VP, Advertising Services & Partnerships Group, Taboola

“The integration of the TruAudience Data Marketplace with the Triton Advertising Platform (Tap) enables our clients to target and connect with listeners on a more precise level than ever before. The ability to reach specific audiences with the right message, at the right time, and in the right place continues to prove invaluable in increasing ad effectiveness and relevance for the listener.”
John Rosso, President of Market Development at Triton Digital

“Scalable audience targeting has become critically important as connected TV grows across local advertising. Partnering with TransUnion has helped Sinclair provide best-in-class capabilities to our advertisers and partners.”
Rob Weisbord President, Sinclair Broadcasting