Maximize scale and value across streaming media ad ecosystems.
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Data is the fuel driving advanced advertising, making the TruAudience® Data Marketplace (formerly Tru Optik) the place to go for the high-fidelity audiences and instant connectivity required to maximize connected TV and streaming audio campaign performance.
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A deterministic identity infrastructure and near-census coverage of streaming homes extends reach and actuates more inventory.
Connectivity provides power where it matters most —audience creation and activation —while speed delivers that power with minimal lag.
We’re not dressing up a legacy cookie-based solution. Our precision-tuned marketplace optimizes audiences for streaming media advertising.
The TruAudience Data Marketplace allows advertisers to reach connected homes and consumers across their myriad devices. Our three-dimensional view of identity connects peoples, homes and device types for nearly all US adults and residences.
CONTACT USOur identity graphs scale across 98% of US adults and 80 million
connected US households.
Data Marketplace audiences are reconciled against our patented connected household graph — not a cookie-based targeting solution dressed up for streaming.
Rapid onboarding, near real-time audience creation and intuitive controls expedite data flow.
Synced to leading streaming publishers and platforms, and now compatible with proprietary IDs, Data Marketplace helps connect fragmented inventory for consistency and scale.
See how to win in streaming media advertising. The latest Streaming Media Advertising Guide helps marketers, media companies, data providers and ad tech leaders understand major shifts in connected media and its technology.
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A comprehensive view to reach more of the right connected consumers and transcend advertising channels, including direct, digital, streaming and whatever comes next.
Expand and distribute audiences with accuracy, speed and ease with multikey matching, consumer data, modeling and connectivity.
