TruAudience
Data Marketplace

Maximize scale and value across streaming media ad ecosystems.

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The go-to place for high-fidelity audiences that scale

Data is the fuel driving advanced advertising, making the TruAudience® Data Marketplace (formerly Tru Optik) the place to go for the high-fidelity audiences and instant connectivity required to maximize connected TV and streaming audio campaign performance.

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Benefits

An accurate and scaled view

A deterministic identity infrastructure and near-census coverage of streaming homes extends reach and actuates more inventory.

Digital speed and connectivity

Connectivity provides power where it matters most —audience creation and activation —while speed delivers that power with minimal lag.

Future-proofed
strategy

We’re not dressing up a legacy cookie-based solution. Our precision-tuned marketplace optimizes audiences for streaming media advertising.

Features

Scale, accuracy, speed and connectivity

The TruAudience Data Marketplace allows advertisers to reach connected homes and consumers across their myriad devices. Our three-dimensional view of identity connects peoples, homes and device types for nearly all US adults and residences.

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Covering nearly every US adult and household

Our identity graphs scale across 98% of US adults and 80 million 
connected US households.

An accurate view of identity built for streaming

Data Marketplace audiences are reconciled against our patented connected household graph — not a cookie-based targeting solution dressed up for streaming.

Speed for digital decisioning

Rapid onboarding, near real-time audience creation and intuitive controls expedite data flow.

Connecting walled gardens

Synced to leading streaming publishers and platforms, and now compatible with proprietary IDs, Data Marketplace helps connect fragmented inventory for consistency and scale.

Data partners

Enterprise partners

Offerings

TruAudience
Identity

A comprehensive view to reach more of the right connected consumers and transcend advertising channels, including direct, digital, streaming and whatever comes next.

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TruAudience
Platform

Expand and distribute audiences with accuracy, speed and ease with multikey matching, consumer data, modeling and connectivity.

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