TruAudience
Identity

Anchored by our three-dimensional view of identity covering most people, homes and device types.

CONTACT US

Better connections with more cross-channel consumers

TruAudience® identity provides a scaled, cross-validated and accurate view of identity, linking people and devices so you reach more of the right connected consumers.

LEARN MORE︁

Benefits

Better performance

Our deterministically grounded identity graph allows brands to achieve greater reach and returns; publishers to boost inventory yields; and data providers to better monetize assets.

Future-proofed 
strategy

Validate identifier accuracy, expand coverage and improve signal depth — even in a cookieless world — for better, adaptable identity.

Solve for fragmentation

We’re interoperable with proprietary IDs and walled identity gardens, enabling more scaled and seamless marketing experiences.

Features

A common language to translate identity

Marketers and publishers need to understand and reach more consumers where they connect. A three-dimensional, accurate view of identity combines scale and interoperability to help identify people and households across devices — wherever they consume content.

CONTACT US

A multikey understanding of people, households and devices

Our deterministically grounded identity infrastructure covers 98% of US adults, 80 million US connected homes, and most online and offline identifiers to maximize audience reach and fidelity..

Grounded in an accurate view

Identifiers are cross-validated 
against one of the largest consumer databases.

Expertise in stewarding consumer data with care

TransUnion’s credit-based heritage enables us to securely receive, store and translate sensitive information.

Identity products

Count on our deterministically grounded, scaled identity graphs, trusted data and relentless commitment to privacy to help you confidently drive business growth.

Identity Resolution

Reconcile data sources for a clear, persistent understanding of people and households over time.

Identity Graph Extract

Increased depth and coverage of identifiers help build identity spines from the ground up.

Identity Validation

Cross-verify disparate records to pinpoint gaps and inaccuracies in your identity components.

Identity Expansion

Expand insights to improve addressable reach, even in 
connected media.

Crosswalks

Secure, privacy-conscious and proprietary identity matching capabilities to improve interoperability.

Offerings

TruAudience
Data Marketplace

The definitive destination for those who buy, sell and actuate audiences across connected media.

LEARN MORE︁

TruAudience
Platform

Expand and distribute audiences with accuracy, speed, and ease by leveraging multikey matching, offline consumer data, modeling and connectivity.

LEARN MORE︁

TransUnion's Identity Playbook

Companies that understand the changes shaping the identity ecosystem will be best positioned to succeed over the next 18 months. Our latest identity playbook explores the alternative identifiers and people-based strategies enabling a future of privacy-safe, omnichannel and addressable advertising.

DOWNLOAD NOW︁