Anchored by our three-dimensional view of identity covering most people, homes and device types.
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TruAudience® identity provides a scaled, cross-validated and accurate view of identity, linking people and devices so you reach more of the right connected consumers.
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Our deterministically grounded identity graph allows brands to achieve greater reach and returns; publishers to boost inventory yields; and data providers to better monetize assets.
Validate identifier accuracy, expand coverage and improve signal depth — even in a cookieless world — for better, adaptable identity.
We’re interoperable with proprietary IDs and walled identity gardens, enabling more scaled and seamless marketing experiences.
Marketers and publishers need to understand and reach more consumers where they connect. A three-dimensional, accurate view of identity combines scale and interoperability to help identify people and households across devices — wherever they consume content.
CONTACT USOur deterministically grounded identity infrastructure covers 98% of US adults, 80 million US connected homes, and most online and offline identifiers to maximize audience reach and fidelity..
Identifiers are cross-validated
against one of the largest consumer databases.
TransUnion’s credit-based heritage enables us to securely receive, store and translate sensitive information.
Count on our deterministically grounded, scaled identity graphs, trusted data and relentless commitment to privacy to help you confidently drive business growth.
Reconcile data sources for a clear, persistent understanding of people and households over time.
Increased depth and coverage of identifiers help build identity spines from the ground up.
Cross-verify disparate records to pinpoint gaps and inaccuracies in your identity components.
Expand insights to improve addressable reach, even in
connected media.
Secure, privacy-conscious and proprietary identity matching capabilities to improve interoperability.
The definitive destination for those who buy, sell and actuate audiences across connected media.
Expand and distribute audiences with accuracy, speed, and ease by leveraging multikey matching, offline consumer data, modeling and connectivity.
Companies that understand the changes shaping the identity ecosystem will be best positioned to succeed over the next 18 months. Our latest identity playbook explores the alternative identifiers and people-based strategies enabling a future of privacy-safe, omnichannel and addressable advertising.
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