TruAudience
Platform

The TruAudience Platform delivers multikey matching, trusted consumer data, modeling and connectivity for segment and audience taxonomy creation.

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Audience management is now faster and easier

You can upload data in many formats, select segments, model audiences in hours not weeks, and create segments and audience taxonomies that are interoperable with the platforms and publishers that drive your revenue.

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Benefits

Better performance

Our cross-validated, three-dimensional view of identity links the majority of consumers, homes and device types for better reach and returns.

Fast activation

We have integrations with most major ad tech platforms. Or, push to the TruAudience Data Marketplace for rapid audience activation across streaming.

Unlock your data’s value

Get plug-and-play taxonomies. Easily onboard hundreds of audiences, and use simple widgets to diversify data assets and customize segments to specifications.

Features

Secure monetization made fast and simple

Our platform was built to end compromises. Using TruAudience’s proprietary technology and scaled, cross-verified data, businesses can manage data assets easily and securely. Build trust at every step with data and methodology insights to help activate better direct and programmatic advertiser audiences with an accurate and scaled view.

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A multikey understanding of people, households and devices

Rooted in deterministic data, our three-dimensional view of identity covers 98% of US adults, 80 million US connected homes and most online and offline identifiers to maximize audience reach and fidelity.

Grounded in an accurate view

For better returns, our view of identity is cross-validated against one of the largest consumer databases.

Rapid audience creation and actuation

Advanced on boarding, modeling and segmentation tools — paired with massive connectivity to data markets and activation points across addressable channels.

Dynamic predictive modeling

We calculate a score for 98% of US adults to find more consumers likely to engage or convert. Transparent models and an intuitive interface empower you to adjust audience size and fidelity with ease.

Expertise in stewarding consumer data with care

TransUnion’s credit-based heritage enables us to securely receive, store and translate sensitive information.

Offerings

TruAudience
Identity

A comprehensive view to reach more of the right connected consumers and transcend advertising channels, including direct, digital, streaming and whatever comes next.

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TruAudience
Data Marketplace

The definitive destination for those who buy, sell and actuate audiences across connected media.

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Data Collaboration Insight Guide

The benefits of effective data collaboration are undeniable. Interoperability across a walled media ecosystem means more relevant consumer experiences, better campaign performance for marketers and more efficiencies for media companies. Learn more about the benefits of collaborative solutions.

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