The TruAudience Platform delivers multikey matching, trusted consumer data, modeling and connectivity for segment and audience taxonomy creation.
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You can upload data in many formats, select segments, model audiences in hours not weeks, and create segments and audience taxonomies that are interoperable with the platforms and publishers that drive your revenue.
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Our cross-validated, three-dimensional view of identity links the majority of consumers, homes and device types for better reach and returns.
We have integrations with most major ad tech platforms. Or, push to the TruAudience Data Marketplace for rapid audience activation across streaming.
Get plug-and-play taxonomies. Easily onboard hundreds of audiences, and use simple widgets to diversify data assets and customize segments to specifications.
Our platform was built to end compromises. Using TruAudience’s proprietary technology and scaled, cross-verified data, businesses can manage data assets easily and securely. Build trust at every step with data and methodology insights to help activate better direct and programmatic advertiser audiences with an accurate and scaled view.
CONTACT USRooted in deterministic data, our three-dimensional view of identity covers 98% of US adults, 80 million US connected homes and most online and offline identifiers to maximize audience reach and fidelity.
For better returns, our view of identity is cross-validated against one of the largest consumer databases.
Advanced on boarding, modeling and segmentation tools — paired with massive connectivity to data markets and activation points across addressable channels.
We calculate a score for 98% of US adults to find more consumers likely to engage or convert. Transparent models and an intuitive interface empower you to adjust audience size and fidelity with ease.
TransUnion’s credit-based heritage enables us to securely receive, store and translate sensitive information.
A comprehensive view to reach more of the right connected consumers and transcend advertising channels, including direct, digital, streaming and whatever comes next.
The definitive destination for those who buy, sell and actuate audiences across connected media.
The benefits of effective data collaboration are undeniable. Interoperability across a walled media ecosystem means more relevant consumer experiences, better campaign performance for marketers and more efficiencies for media companies. Learn more about the benefits of collaborative solutions.
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